90-Day Challenge

The Death to DadBod Project

★★★★★
130+Men transformed
110 lbsLargest documented loss
90 DaysCoached · Start to finish
The Proof

Proof, not promises.

Before-and-after photos from men who started right where you are. Including our biggest one yet.

Why it works

Most men don't fail because they
don't know what to do.
They fail because no one holds them to it.

You don't need another workout plan sitting on your phone. You need a coach, a plan, and men who won't let you quit. That's what this is.

Coaching
Community
Structure
Wellness support
Accountability
Consistency
What's Included

Everything you need to win

One price. Coaching, a plan, and a brotherhood. Everything you need for the next 90 days.

Nutrition and food logging in the app
Workout plans and habits in the app
Progress tracking in the app
The brotherhood community in the app
Your War Room

Everything runs through
the app.

Your whole plan lives in one place. No guessing. No excuses.

TrainingNutritionHabitsProgress RecipesMessagingCommunityAccountability
Available on iPhone. Your login is emailed to you after you join.
How it works

Four steps.
Ninety days.

A clear start, a hard finish, and a brotherhood that drags you across the line.

Coach Jae coaching a client
Coached, not downloadedJae in your corner the whole way
Coach Jae
Meet your coach

Limited spots

We all start
on the same day.

This isn't a program you start whenever. Everyone begins together and finishes together. That's what makes it stick. Spots are limited, so grab yours before they're gone.

Limited spots available

Registration opens
Challenge begins
Claim Your Spot
FAQ

Straight answers

Last call

Your edge isn't coming back
on its own.

Support